Soul Food Cypher

Soul Food Cypher

Completed: Spring 2026

Client: Soul Food Cyper

Scope of Work: Website Design & Strategy

Soul Food Cypher had already built something real — fifteen years of cyphers, workshops, mentorship, educational programming, and genuine community care rooted in Atlanta's underground creative scene. The anniversary redesign wasn't about making them look more official. It was about making the depth of what they'd built actually visible.

Working closely with Executive Director Alex Acosta, I redesigned the site to pull their scattered offerings into focus without flattening the personality that made people show up in the first place. Bold typography, performance photography, strong color, a little visual rhythm borrowed from flyers and mixtape-era graphics — present enough to feel right, not so heavy it tips into nostalgia.

Underneath the cyphers and performances there's real mentorship, education, and care happening. The site needed to hold all of that at once without getting stiff about it.