How YouTube is changing toys

“These cute, tiny creatures are made by MGA Entertainment, the industry giant that infamously took on Mattel’s Barbie with its Bratz dolls. MGA sold more than $4 billion worth of L.O.L. Surprise! Doll products last year, thanks in part to the toy’s strategic packaging: The dolls — which have different outfits, hairstyles, and bodies — come in little opaque balls so kids don’t know what they’re getting, with several additional layers of wrapping that children have to rip through to find the included accessories and stickers. The toy capitalizes on the trend of YouTube unboxing videos.”

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