Atlanta BeltLine Arboretum Logo

Summer 2020

Atlanta BeltLine Arboretum Logo

Arboretum (n): A botanical garden focused on trees, which are grown for research, education, and display.

The BeltLine Arboretum has existed as long as the BeltLine has – originally, the icon was the BeltLine logo at the top of a tree trunk, which is fine and gets the point across (BeltLine + trees), but after 20 years, it was time for an update. I worked with Trees Atlanta to develop a mark that represents the joint partnership between the two organizations. This mark carefully uses the tree and leaf shapes from the Trees Atlanta logo, simplifies them a bit, and wraps them in a loop to echo the tapestry of colors in the Atlanta BeltLine logo.

Learn more about the Atlanta BeltLine Arboretum >

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