
Atlanta Creek League






Summer 2022
Atlanta Creek League
In fall 2021, Hannah Palmer of Finding the Flint reached out to me with an idea: what if we made supporting your creek as fun as participating in team sports?
We started with the idea of team t-shirts and built the entire concept out from there:
• People would enter their address into a custom-built tool that tells them what watershed they live in
• They can buy swag to support their team and the local advocate it supports (like the Chattahoochee Riverkeeper, or the West Atlanta Watershed Alliance)
• They can earn points for their team by completing activities in and around the creek, like trash pickup, reporting dumping, and introducing friends to the watershed
• Teams can win big prizes, all for supporting their creeks!
- Client: Hannah Palmer
- Illustration: Sarah Lawrence
- Copy: Hannah Palmer, Jamie Allen