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21/02/19 Blog

Spare Snacks Rebrand

I’m working on a project with my interns that helps them build their writing skills. Here’s the fourth one, by Natalia: a recap on the new Spare Snacks rebrand.


Spare Snacks, formerly Spare Fruit, is the type of company you should want to support just on principle.  The whole concept behind the snack is that it uses fruit that is deemed “the wrong shape, size, or color” and dehydrates them and then turns them into chips. The aim of the company to raise awareness of food waste in general, but specially in the UK.

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Spare Snacks Rebrand
16/02/19 Blog

ZARA Rebrand

I’m working on a project with my interns that helps them build their writing skills. Here’s the third one, by Natalia: a recap on the new ZARA rebrand.


ZARA: where fast fashion meets marked up prices. Personally, I never fully got the hype of ZARA, and that’s okay. I like that they bring European style to the world, and I dislike the quality and price of the clothes. As a brand, I’ve never really given them much thought.

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ZARA Rebrand
01/02/19 Blog

National Museum of Iceland Rebrand

I’m working on a project with my interns that helps them build their writing skills. Here’s the second one, by Natalia: a recap on the new Museum of Iceland rebrand.


The National Museum of Iceland, located in the capital city of Reykjavík, is devoted to highlighting the country’s culture and history. Before it got its own building in 1950, the museum was housed in different attics across the city. Since its establishment, the museum was renovated in the 1990s, and now features permanent collection on Iceland’s history, and iconic contemporary works. Now, thanks to a new identity designed by Jonsson & Lemacks and Siggi Odds, the National Museum of Iceland has a new look.

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National Museum of Iceland Rebrand
29/01/19 Blog

Slack Rebrand Recap

I’m working on a project with my interns that helps them build their writing skills. Here’s the first one, by Natalia: a recap on the new Slack rebrand.


As someone that doesn’t use Slack but is a designer, the rebrand of the collaboration platform was interesting to watch unfolded through social media. Seeing as I’ve yet to use Slack but know of its notoriety, the company’s decision of a new look came as a surprise. Slack’s original logo, a multicolored hashtag tilted on an angle, already had recognition. Why bother fixing something that isn’t broken?

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Slack Rebrand Recap
15/01/19 Blog

How to Build Your Own Snack Stadium

I have this funny stadium-shaped dish I found at a Goodwill a few years ago and only break it out for the rare occasions when I am a. watching football and b. am excited enough to make snacks. When I brought it over to Rachel’s for the game last week, she told me about snack stadiums. With the Super Bowl coming up, I knew I wanted to make my own.

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How to Build Your Own Snack Stadium
10/01/19 Blog

5 Things You Could Make (and sell) with a Glowforge laser cutter

When I first discovered the Glowforge a few months ago, I knew it was something special. Since I got it back in December, I’ve probably spent over 100 hours cutting, engraving, and building things, from gifts to crafts to weird utilitarian gadgets. Here are five things that are incredibly easy to make and sell in an online shop like Etsy.

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5 Things You Could Make (and sell) with a Glowforge laser cutter
02/08/18 Blog

7 Delightful Games to Learn Design

Design principles can be technical and boring to those who aren’t working with them all the time. I’ve been collecting some of my favorite games for the past few years that teach design terms in a fun and kind of neat way, and finally collected them all into one list – you can learn how to kern type, use the pen tool, and even play a game that teaches you how to read hex codes!

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7 Delightful Games to Learn Design
07/05/18 Blog

DIY: Typographic Guess Who

Okay, remember Guess Who? It may have been awhile since you last played, so here’s a refresher:

• You start with all of the tiles up, your own card in front

• You ask your opponent questions about who is on their card, and use your tiles essentially as notes. “Does your person have glasses?” “Is your person wearing a hat?” depending on their answer, you turn over tiles until you only have one or two remaining, and then you can guess.

I thought this would be a really great way to experiment with those learning typography. You could ask questions like “Does your typeface have slab serifs?” “Is it a script typeface?” You’d both need to be able to use type anatomy and your knowledge of type anatomy to win. Since you can’t exactly buy a blank Guess Who board, I decided to make my own:

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DIY: Typographic Guess Who
05/03/18 Blog

15+ Places to Learn Something New in Atlanta

I started 2018 with a resolution to pick up some new skills; to break out of my comfort zone and try something new. I couldn’t find a good list of workshops and classes in the Atlanta area, so I decided to put this one together. Enjoy! Continue reading

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15+ Places to Learn Something New in Atlanta
05/02/18 Blog

6 Rules to Thrift By

If you know me, you know I like to thrift — a lot. I’ve been hanging out in thrift stores since I could drive, but I really kicked it up a notch when we bought our first home. We basically outfitted out entire house from thrift stores, auctions, and Craigslist. I always have a new toy or cute outfit from a thrift store.

I love buying things secondhand. It makes me feel good keeping things out of landfills, and getting products that were only used once and then tossed. Sometimes I think about doing that challenge where you don’t buy anything new for a year.

Anyway, people always ask how I find awesome stuff when I’m out thrifting. Some thrift stores aren’t necessarily better than others, it’s just all about how you search.  I’ve spent a lot of time thinking about it, and here are my biggest tips:

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6 Rules to Thrift By
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