Still from Design for Non-Designers
Hey, I’m Sarah!
I’m a multidisciplinary designer & art director in Atlanta, Georgia.
I’m the person you call who can inject a little weirdness into something traditionally pretty dry. People hire me to solve tough, design-driven problems, which can be anything from branding new initiatives within existing nonprofits, or figuring out how to translate complex regional planning terminology to the average layman.
In my years working as a designer, I’ve had the opportunity to design for a wildly fun range of formats, from illustration (Vox.com, Queen of Cream) to event design (Facebook, Art Papers) to physical installations — and a few formats that didn’t really exist until I made them up. (Check out my analog vending machine and data-driven living infographics.)
When I collaborate with clients like Facebook, the Atlanta Regional Commission, or Midtown Alliance, I can’t help but treat their projects like my own. I know, I know: “I just care too much,” right? But I genuinely enjoy making recommendations and pushing the parameters of the project to make the end result better than both of us initially thought possible. It’s why I keep doing what I do, and it’s a big part of what makes projects come to life for the people who experience them, from the Buford Highway Eatbot to the NPU Initiative.
As most of my friends will tell you, I also like applying my creativity to personal projects and following my curiosity down weird and interesting paths: building a “snack stadium” for the Superbowl, compiling a field kit about urbanism, and publishing a newspaper about creativity. I’m pretty good at coming up with hijinks, but I’m not quite so good at sitting still.
Since 2015, I’ve built my business on my own and have mostly worked as a one-woman studio. In recent years, as I’ve tackled more ambitious projects, I’ve built a solid network of fellow creatives whose vision jives with my own and that of my clients, and whose skill and talent I trust completely.
I’m proud to collaborate with a roster of clients across a spectrum of industries spanning tech to regional transit to local government. My work has been featured in Fast Company, Quipsologies, 99U, and HLN (they called my snack stadium a “masterpiece!”). I’ve led keynotes and taught classes for organizations like the Museum of Design Atlanta (MODA), TEDx, and DesignMadison, and am always excited to hear about potential speaking engagements. I’m a proud mother to an exceptionally good girl named Cocoa, who keeps me company at my desk, and many plants. I live in my hometown of Atlanta, a place that inspires me every day.
Here’s me doing crafts on HLN for Super Bowl Sunday in 2020