Women's Health Tracking Apps, The Goods, Winter 2018

Client: The Goods

Writer: Kaitlyn Tiffany

Illustrator: Sarah Lawrence

“The “femtech” market is estimated to be worth $50 billion by 2025, but globally, only 10 percent of investor money goes to women-led startups. At Apple, women hold 29 percent of leadership positions and 23 percent of tech positions, and almost all of those women are white. This is very much the industry standard — if anything, slightly better than it. Because “femtech” is everywhere these days, it’s easy to forget that when Apple Health debuted in 2014, senior VP of software engineering Craig Federighi told users, “You can monitor all of your metrics that you’re most interested in.” This did not, for nearly a year, include period tracking.”

Check it out here.