I decided to assign myself a weekly project at the beginning of the year—rebranding some of our favorite bands. Branding is one of the tougher feats to achieve for a musician, given that your talent is auditory, not visual. A musician or group will spend months, even years working on new material and by the time it’s ready to go, they tend to fall short in the branding and visuals department. As I’ve seen in Athens, they’ll get a friend or student to do it quickly and cheaply, just to get their music out there.

But how do you compete against musical powerhouses that have such an effective brand? How do you get noticed from just a tiny thumbnail on Spotify or YouTube? I wanted to take another look at some of my favorite music and imagine how they’d look with more time and more designers on-staff. I create a new logo, settle on colors and type that I think fits them best, and then use those tools to show what their merch and presence would look like.

So far, here’s who I’ve done:

1. Vacationer Rebrand

 

Rebrand a Band

2. St. Lucia Rebrand

Rebrand a Band

3. Death Grips Rebrand (as if they were twee)

Rebrand a Band

4. Blood Orange Rebrand

Rebrand a Band

5. Belle & Sebastian Rebrand

Rebrand a Band

6. Parlour Tricks Rebrand

Rebrand a Band

I’d like to do this for the entire year—maybe not weekly, because sometimes my other Paste-y duties keep me from working on this. You can see the whole lineup over at Paste’s website here.