I worked on a 12+ week project with the fine folks of Good Thinking ATL — we’re a diverse group of creative professionals, from designers to copywriters to developers, who volunteer our time and resources to provide services to non-profits who need it. I’ve been with these guys since April, and loved every minute of it. Not only do I get to meet and work alongside some awesome people, I get to do meaningful work, as well.
Our most recent project was working with GreenLaw, an environmental law firm. They have four major areas of focus: Land, Air quality, coastal protection, and social justice. The last one really stuck out to me—while most people I know tend to be pro-environment and do their part in recycling and reducing carbon emissions, what about people in tough socioeconomic circumstances who can’t defend themselves against coal plants coming in? What do they do if their livelihood is based on the land, and it’s being ruined?
Below are some of the pieces I created for the fall fundraising campaign:
T-shirt Design: Meant to evoke a strong response when the inky blue water abruptly turns brown and thick. I kept the line work organic and roughed up, indicative of the nature and future we’re protecting. I probably spent two hours alone on getting the background wash perfect, swirling gouache and ink on a small pane of glass.