Why actors in TV commercials look so familiar, The Goods, Winter 2018

Client: The Goods

Writer: Rebecca Jennings

Illustrator: Sarah Lawrence

“Yet few brands seem to be interested in models at all. For decades, one of the main tenets of commercials has been casting “relatable”-looking people. Relatable is desirable; so relatable that you look like a famously relatable celebrity — a Jonah Hill type, a Tina Fey vibe — is even better. And this leads to seeing some of the same actors again and again.”

Check it out here.